Building a Web Site: Marketing Your Web Site
So, your web site is up and you're ready for people to look at it.
Below are some suggestions on how to market your web site. These may
not apply to every web site, so pick and choose what you think will work
best for you.
- Issue a press release and submit to relevant
- Join a relevant newsgroup or forum and post an
announcement. Include a link to your web site with every post you
put up as part of your "signature."
- Email sites that are relevant to your site and offer to trade
links - if they post a link to your web site, you'll post
theirs. The more relevant the site, the more it'll help your search
- Run a print advertisement campaign. Get lots of postcards
printed with your web site address and mail to everyone who might be
- Integrate your web site address into your existing print
materials, such as flyers, brochures, business cards, and
- Purchase banner ads or other advertising space on
relevant web sites.
- List your site in search engines and directories. See
below for more information.
Search engine campaign
Search engine marketing is a whole other animal... and a while one at
that! There are two facets of search engine marketing that you should be
aware of: pay-per-click advertising and improving your search
engine results. Unfortunately there is NO "easy way" of getting your
site to be in the top results, so don't be fooled by the hundreds of
emails that you'll get from companies claiming to do this. We don't
consider ourselves experts in this area, but we have some advice
that we can give:
- Define your keywords. The first thing you should do is to
figure out what keywords you should focus on. This will help you
with determining what kind of meta keyword tags to define and what
pay-per-click keywords you should buy.
- Consider pay-per-click advertising. This is the quickest
way to get results, but it may come at a price tag. Pay-per-click
advertisements are the small ads that you see under "sponsored
matches" at the top of Yahoo! searches or "sponsored links" in the
right column of Google. The current high-profile pay-per-click
advertising is usually done through
- Invest in a Yahoo! listing. If done correctly, a Yahoo!
listing is a great traffic builder and relevancy boost. The
registration fee is expensive (about $299 at last count) and it can
be difficult to get your site listed in the correct category.
Another drawback is that the fee doesn't even guarantee that your
site will be listed. Find out more at
- Doing it yourself? Do yourself a favor! The
Planet Ocean Communications Search Engine Newsletter helps you
to stay on top of all the issues with search engine placement. It's
less than $100 for their book, 6 months of newsletters, the 6 next
revisions and updates for their book, and access to their archives.
There is also a helpful series of [free] articles at
If you don't have time to deal with search engine placement, you may
want to consider paying someone else to do it. You will want to BEWARE
of the many emails that you'll get advertising "Top search engine
results for $200!" Below are some possibilities - we haven't used any of
them before, so do your research!
Improving Your Skills